What Are The SEO
Benefits of Using Tumblr For Content Marketing?
Tumblr is one of
the many social networks out there. But it's not just another
social media network. Many people underestimate the usefulness of Tumblr, even
though it has huge potential for SEO and social media marketing. Tumblr is
quickly growing in popularity. But still many people are unaware of its
benefits. So, in this post let's talk a bit about Tumblr, how it works and how
to get started using Tumblr for online marketing. And most importantly, what
are the SEO benefits of using Tumblr?
What is Tumblr?
Tumblr is a blogging
and social networking platform that hosts more than 131 million blogs and is
among the top 15 websites in the United States
Social
Networking and Blogging combined
Tumblr includes both
blogging (and microblogging) and social networking features. Tumblr has all the
blogging functionality of a blog platform such as WordPress, blogger, etc.
Tumblr also include all the social networking features of a social network site
such as Facebook or Twitter. This makes Tumblr a unique platform.
Why Tumblr is a big
deal?
More
than 131 million blogs as of 20th September.
Tumblr
is among the top 15 websites in U.S.
More
50% of Tumblr users are under the age of 25.
Many
people are switching to Tumblr (most of them are teens).
Tumblr
has unique 300 million monthly visitors.
By 2011 Tumblr had
three times more blogs than WordPress. Today Tumblr is the largest hosted blog
platform on the web having 300 million blogs. And a large number of world’s
largest, leading brands have presence on Tumblr.
Tumblr also has a huge
potential for SEO and social media marketing .With user numbers and popularity
on the rise, it’s a perfect marketing tool for businesses.
Tumblr – The Benefits?
1) Customization You are aware that impressions do
matter. Tumblr allows you to customize your page. Choose your layout style and
find a design that matches your page’s theme. A variety of themes are
available. Choose the one that fits your business.
2) Dofollow links Most blog software creates allows you to create a link to yourself when you comment on a blog post. Links bring traffic to your site when they click the link, but each link can also count as a “vote” for your site with search engines. These backlinks increase your page rank and help your site rank closer to first in search engine results. Dofollow blogs create normal links that count as a vote for your site.
2) Dofollow links Most blog software creates allows you to create a link to yourself when you comment on a blog post. Links bring traffic to your site when they click the link, but each link can also count as a “vote” for your site with search engines. These backlinks increase your page rank and help your site rank closer to first in search engine results. Dofollow blogs create normal links that count as a vote for your site.
Tumblr offers you a
Dofollow backlink for each link you share, which is the biggest advantage.
Unlike Facebook or other social media, sharing on Tumblr can actually do you
good outside of that social media, and aside from bringing you traffic, it will
also help you increase your PageRank.
3) Tumblr tags Tumblr features a unique tagging system. If you want to add a tag, simply start typing a word and Tumblr will suggest you the relevant tags. Unlike Facebook, Tumblr tags are already used for content discovery. Thus by using relevant tags, there is a good chance of your content to be discovered.
3) Tumblr tags Tumblr features a unique tagging system. If you want to add a tag, simply start typing a word and Tumblr will suggest you the relevant tags. Unlike Facebook, Tumblr tags are already used for content discovery. Thus by using relevant tags, there is a good chance of your content to be discovered.
4) Microsites You can use Tumblr to quickly set up
simple, easy to manage and free microsites (Now called as Simple Sites). You
can even use your own domain name with these microsites.
Microsites can also be
used for redirection to your main website. By building a sleek microsite with
quality content would increase your page rank within months.
5) Branding Tumblr is an excellent platform for
promoting your brands. With Tumblr becoming more and more popular, it’s a
perfect marketing tool for businesses that are trying to extend their reach.
With more than 300 million unique users, you can easily promote your brand. By
posting quality content, you will have a strong online presence on Tumblr. You
might have heard that “the best marketing strategy online is to Be Everywhere”
- Pat Flynn.
